To be successful in business, you must begin with the end in mind. Who is your audience? What are your sales quotas? What is your exit strategy? The same maxim holds true for your marketing content. Too often, I see companies put out website copy, blog articles and white papers that enumerate the features and…
Category: Freelance Writing Archive
The Art of Asking Questions
Earlier today, I received a phone call from an entrepreneur who has invented a new product. She wanted to know whether I had any experience writing scripts for direct response commercials. You know, the kind of “As Seen On TV” spots that air in the wee hours of the night? I told her that I have…
Dallas-based Freelance Writer – Leslie J. Thompson
In my freelance writing career, I have worked with large multinational companies and small privately-owned businesses, as well as numerous trade and consumer publications. I have written about topics as diverse as pet food nutrition, retirement planning, women’s fashions, and neurological research on Alzheimer’s in the elderly. One of the joys of being a freelance…