As iPads, Kindles and Nooks continue to gain traction among avid readers, eBooks surpassed hardcover books for net sales revenue in the first quarter of 2012, according to GalleyCat. This is great news for business owners and independent consultants. Why? Because eBooks are much easier to bring to market than traditional print titles, and they…
Category: Random Musings
PR Secrets: 3 Tips for Getting Media Coverage
Recently, I have been writing a number of press releases for clients. This can be tricky business, because you need to engage the reader rather than simply announce an event, so that your news is deemed worthy of reporting by the media. My background in journalism serves me well, because I know what reporters are…
How I Learned to Stop Worrying and Love Twitter (And Why You Should, Too)
I like to eat – both for sustenance and for pleasure. As such, I have found it necessary to earn an income so I can purchase yummy food stuffs that keep me nourished and content. The type of work I do to earn said income, however, has changed significantly over the years. When I first…