Although I consider myself a generalist, as far as my freelance writing goes, until recently I wrote relatively few articles intended for a general audience. Usually, I write articles for trade publications, or create marketing copy or Web content related to a specific industry. In the past few years, however, I have had the privilege of writing for…
Author: Leslie
Health & Medical Writing
A good journalist must be adept at gathering information and weaving it into a coherent story. It also helps to be a quick learner. If you’ve got those qualities nailed, then it doesn’t matter whether you’re writing about widget manufacturing, profiling a celebrity dog groomer, or recounting the history of space exploration. Medical writing is no different…
Successful Marketing Starts With the End in Mind
To be successful in business, you must begin with the end in mind. Who is your audience? What are your sales quotas? What is your exit strategy? The same maxim holds true for your marketing content. Too often, I see companies put out website copy, blog articles and white papers that enumerate the features and…