Freelance Writer – Leslie J. Thompson

Seasoned Writer and Editor with a background in Journalism, Marketing Communications and Ghostwriting

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Entries Tagged as 'Writing Samples'

Web Content

March 17th, 2008 ·

Writing for the Web is an art. I say this in all humility, because it’s an art I have had to learn over the years.

Thing is, people don’t like to read on the Internet. Not for any length of time, at least. They like short sentences. Bullet points. The written equivalent of soundbites.

Of course, that’s for copywriting. If you’re writing an article or short story or poem that just happens to be posted online, that’s a different matter. Anyhoo… The following samples reflect a few of the Web projects I have done. To get a quote on a project, please email me at leslie@lesliejthompson.com.

Web content

Petfoodcentral.com (Landing Page)
RetroRadar (All site copy)
GlobalwebHQ (All site copy)
The Art of the Weekend Getaway (Article for LeanCuisine.com)
Relaxing Off-Season Travel (Article for LeanCuisine.com)
Execu-Search.com (Writing/editing for portions of site)
Execu-Search eNewsletter

Note: You will need Acrobat Reader to view the PDF files:

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Tags: Web Content

Press Releases

March 17th, 2008 ·

Press releases are fun to write, because they’re like articles, except you can be shamelessly self-promotional.  Here are a few samples of press releases I have written for freelance clients.

To request a quote for your project, please email me at leslie@lesliejthompson.com.

Press releases
Selling in a Skirt
Virtual Housecalls
Beatles guitar
Hollywood memorabilia
Swann Galleries

Note: You will need Acrobat Reader to view the PDF files:

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Tags: Press Releases

Marketing Collateral

March 14th, 2008 ·

I have been a marketing copywriter about as long as I’ve been a journalist. But, unlike journalism, which tells a linear story, copywriting challenges you to create a desire within the reader to take action in some way — ideally to buy your product or use your service.

In my corporate jobs and as a freelance writer, I have created media kits, marketing brochures, direct mail campaigns, catalog copy, sell sheets, folders and more. I have done copywriting for education companies, CPAs, magazines, cable networks, financial services firms and IT specialists.

Here are a few samples of projects for freelance clients. If you’d care to see more, I am happy to send samples of specific types of copywriting (e.g., brochures, catalog copy or print advertisements) via mail or email at your request.

To request a quote on your project, please email me at leslie@lesliejthompson.com.

Marketing Collateral

NCR Solutions – Sell Sheet for EzCBRE
Botsford Financial – Quarterly Client Newsletter
Empact Solutions – Sell Sheet for EyeQ
Live Auctioneers – Sell Sheet
Live Auctioneers – Media kit
Print ad for VmathLive math program
ATOMIC Magazine – Media kit

Note: You will need Acrobat Reader to view the PDF files:

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Tags: Marketing Collateral