Freelance Writer – Leslie J. Thompson

Seasoned Writer and Editor with a background in Journalism, Marketing Communications and Ghostwriting

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Entries from March 2008

Web Content

March 17th, 2008 ·

Writing for the Web is an art. I say this in all humility, because it’s an art I have had to learn over the years.

Thing is, people don’t like to read on the Internet. Not for any length of time, at least. They like short sentences. Bullet points. The written equivalent of soundbites.

Of course, that’s for copywriting. If you’re writing an article or short story or poem that just happens to be posted online, that’s a different matter. Anyhoo… The following samples reflect a few of the Web projects I have done. To get a quote on a project, please email me at leslie@lesliejthompson.com.

Web content

Petfoodcentral.com (Landing Page)
RetroRadar (All site copy)
GlobalwebHQ (All site copy)
The Art of the Weekend Getaway (Article for LeanCuisine.com)
Relaxing Off-Season Travel (Article for LeanCuisine.com)
Execu-Search.com (Writing/editing for portions of site)
Execu-Search eNewsletter

Note: You will need Acrobat Reader to view the PDF files:

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Tags: Web Content

Press Releases

March 17th, 2008 ·

Press releases are fun to write, because they’re like articles, except you can be shamelessly self-promotional.  Here are a few samples of press releases I have written for freelance clients.

To request a quote for your project, please email me at leslie@lesliejthompson.com.

Press releases
Selling in a Skirt
Virtual Housecalls
Beatles guitar
Hollywood memorabilia
Swann Galleries

Note: You will need Acrobat Reader to view the PDF files:

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Tags: Press Releases

Why Hire a Writer

March 16th, 2008 ·

You know the benefits package from your HMO that you keep in your desk drawer? Somebody wrote that.

And the text that appears on the Website of your favorite clothing retailer? Someone wrote that, too.

Press releases, magazine articles, newsletters, email announcements–someone writes them all. That someone may be me.

Crafting the perfect message takes time and talent. Sure, you could whip something up yourself, or ask a friend or colleague to give it a go. But are you willing to bet your business on the results? As a professional with more than 15 years’ experience in journalism, marketing, and corporate communications, I have the specialized skills to do the job right. If you have a project in mind, I will take the time to understand your exact needs, your budget, and your deadlines.

What’s more, for the reader to truly understand your meaning, the message needs to be communicated just so. And for that, you need to call in a professional. I will help you focus in on the most pertinent information and the right tone, so your target audience will hear exactly what you intend to say.

Choosing the right words can help you sell a product, share an opinion, and elicit an emotional response. Strong writing has the power to win people over and create a call to action. Whether you need marketing collateral, a press release, Web content, a newsletter or even a book, I can help you massage your message to the max. Your audience won’t just be reading, they’ll be riveted. And you won’t just look smart, you’ll look smashing.

If you have never worked with a consultant before, I encourage you to read my blog post on Tips for Working with a Freelance Writer. To get a quote on a project, please email me at leslie@lesliejthompson.com.

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Tags: Why Hire a Writer?