As iPads, Kindles and Nooks continue to gain traction among avid readers, eBooks surpassed hardcover books for net sales revenue in the first quarter of 2012, according to GalleyCat. This is great news for business owners and independent consultants. Why? Because eBooks are much easier to bring to market than traditional print titles, and they provide an opportunity to promote your expertise to an exponentially larger audience than a traditional marketing campaign.
Having a published book to your name is viewed as an instant credibility builder. People don’t care much about whether the book is long or short, or whether it ever made the bestseller list. The mere fact that you have documented your knowledge and insights in book form indicates to outsiders that you are an authority on a given subject. Your book says, “I’m an expert.” People trust experts, and people do business with people they trust. The math is simple: Write a book, get more business.
Of course, a lot of legwork is still involved in translating your tome into increased revenue. But, the growing trend toward eBooks has reduced the amount of effort considerably. (more…)